PRIME PEOPLE: The Strategies Behind Extraordinary Success

How Pros Keep Deals Alive: Negotiation, Inspections & Human Skills w/ Glenda Baker

Justin Konikow

Is your agent a practitioner or just an influencer? In this candid convo, Glenda Baker and Justin Konikow break down how real pros keep deals together, convert DMs into clients, and use AI to be more human—not to fake expertise.

What you’ll learn
Market reality: Why momentum returned and what top agents are doing differently
DMs to Deals: Glenda’s Instagram framework for attracting real buyers/sellers
Negotiation that works: Inspection issues, collaboration with the other side, deal-saving calls
Practitioner vs. poser: How consumers can vet agents using case studies & acceptance ratios
AI with a soul: Use tools for the 80% grind—then add your 20% human judgment and context
Career durability: Relationships, service, and showing up than hype cycles and course funnels

Glenda’s not just “big on social”—she’s a working top agent known for storytelling, client advocacy, and results. Justin runs Prime Real Estate across multiple asset classes and markets. Together, they share field-tested tactics you can trust.

Glenda is dancing to raise funds for the Alzheimer’s Association via Dancing Stars of Atlanta. Search “Dancing Stars of Atlanta Glenda Baker” to donate.